email subject lines

Six ingredients of enticing browse abandonment emails

Research suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart. 

There are multiple reasons why this can occur, ranging from a lack of delivery options to the customer deciding to buy in-store. Luckily, email can be a saviour. A tool that, when utilised correctly, can help to win back lost customers who abandon their session at the cart, or earlier when browsing.

Four factors that can impact the success of email subject lines

When it comes to email marketing, the phrase ‘it’s not what you say, but how you say it’ springs to mind. 

This is because subject line copy is not the only important factor to consider. Other components such as length, tone, timing, and device can also mean the difference between open or deletion – or even the dreaded junk folder.

How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium’s pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

What were the key email marketing trends from 2015?

It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.

Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.

45 words to avoid in your email marketing subject lines

Hi [insert name] welcome to our awesomely helpful blog post! ☺

There’s an art to writing a good email subject line. If it’s a personal email to someone I know, they’ll be expecting something obscure, weird or occasionally offensive. 

However if you’re sending a marketing email to a stranger, these are definitely things you’ll want to avoid.

10 things to avoid using in your email subject lines

Writing an email subject line is a fine art that requires a high level of creativity as well as careful analysis of what customers respond to.

It’s not easy coming up with varied topics that pique the reader’s interest while avoid becoming monotonous or relying too heavily on sales and promotions.

Luckily there are a huge number of case studies published online that help to give marketers inspiration by revealing the type of content and tactics that will increase engagement. But that doesn’t mean that the subject line can be neglected in favour of focusing on the email content.