email

The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. 

An email personalisation planning template (with brand examples)

There’s a sentence in Econsultancy’s Email Marketing Industry Census 2017 that leapt out at me.

It reads, “True personalisation at scale remains elusive for many businesses, though more companies are starting to reap the benefits.”

In this article I’ll look at where marketers are going wrong and give a simple planning template for email personalisation.

How marketers are innovating with email in 2017

The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology provider.

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy.

Eight ways to kill email bureaucracy in your organisation

We’ve hated internal email for so long, but only a few businesses have got rid of it altogether.

Accepting it as a necessary evil, here are eight ways to reduce the bureaucracy of email, and make office life more bearable and your organisation more efficient.

10 key challenges facing CRM marketers

Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.

So what are the challenges facing CRM marketers?

I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.

How The Entertainer uses personalised, dynamic email content

The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.

With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. 

Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.

10 action-packed digital marketing stats from this week

It’s been a fine week for digital marketing and ecommerce stats.

So, if you’re at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the ‘single customer view’, reader, you’re in luck.

Top 10 digital marketing stats of the week

Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?

No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: