How are brands and companies organizing around social media? In the case of some very large enterprises, with commitment and decisiveness. Last night in New York, the Social Media Advertising Consortium (SMAC) hosted an elite panel of marketers – all in the top social media role at a global organization – to discuss selling social media processes, strategies and tactics internally.
So how do you get large organizations on board with social media? Until very recently, Pauline Ores (left) led IBM’s social media practice with a particular view to internal training. Of engineers. You know, those guys who use the opposite side of the brain that their colleagues in marketing do.