EML Wildfire

Tech companies still failing to engage on social media: report

A new report into the use of social media among the UK’s top 50 tech companies has found that while usage has increased since 2011, engagement levels have actually fallen.

EML Wildfire’s study found that LinkedIn proved to be the most popular social network, with 98% of companies in the study having registered an account, compared to 82% on Twitter and 68% on Facebook.

Interestingly, Facebook usage has actually dropped slightly from 70% in 2011 and would have fallen further had it not been for B2B businesses.

In the 2010 and 2011 reports 100% of B2C companies used Facebook, however this fell to 83% in 2012, while B2B usage increased from 32% in 2010 to 65% this year.

81% of people say price is most important factor when buying tech

Apple fanboys might not want to hear it, but price is apparently the most influential factor when consumers are buying gadgets.

81% of respondents in an EML Wildfire survey said they thought price was the top consideration when buying consumer tech, followed by technical specifications (61%) and compatibility (46%).

Brand loyalty came fifth out of the six options on offer with just 11%.