The art of the emoji: How and when brands should use them
The emoji has had a super-charged journey into our digital lives.
Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.
The emoji has had a super-charged journey into our digital lives.
Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.
They say the language of love is universal, and nothing showcases this better from a technological perspective than a good romantic emoji.
Transcending dialects, regions, devices and platforms these little icons of emotion have been embraced the world over.
More recently, the digital images have also come to represent a more inclusive view of love, with emojis now featuring same-sex couples and families alongside the existing love-related icons.
We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon.
All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.
Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Marketing Summit.
This one was from Instagram’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type of visual content online.
In June, the Unicode Consortium added a taco emoji to the Unicode 8.0 standard, and last month, it became available to iOS users when Apple released iOS 9.1.
The debut of the taco emoji was a notable event not just for Mexican food lovers, but for Taco Bell, one of the largest Mexican food chains in the United States.
Emojis have become an ubiquitous part of everyday internet culture, so it’s no surprise that brands are increasingly using them to connect with consumers.
Companies spend lots of time and money trying to climb the ranks of the SERPs, but fully maximizing how many people click on your results can be a difficult undertaking.
In an apparent effort to do just that, online travel giant Expedia is employing an unusual tool: Emojis in some of its page titles.