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What marketers need to know about eSports

Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.

Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.

Five examples of QR code campaigns that actually worked

QR codes often get slated for being ugly and unpopular with consumers, but they still frequently crop up on ads and billboards so marketers must still see some potential in these little pixelated squares.

Often the problem with QR codes is that they are badly implemented, while it’s all too easy to find examples of codes that are impossible to scan.

However, when marketers take care over the user experience, the technology can be put to good use, with Toyota being a notable example.

Having previously highlighted six examples of QR code campaigns that actually worked I thought it would be worth trawling the internet to see if any new case studies had cropped up.

Three apps to help you stay up-to-date with The Ashes

The Ashes are upon us once again, so cricket fans will be clamouring for ways to keep up-to-date with the scores without being busted by the boss.

It’s surely possible that some people don’t like Test Match Special, and if that’s the case then one of these apps might be more up your street.

Two of them help cricket fans stay up-to-date with the latest news and scores while the third is a way for fans to voice their support through social media.

So, here are your three options…