euro 2016

Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.