eurostar

Eurostar claims to be first to integrate social mentions with “large-scale” advertising

Eurostar is to integrate social media mentions with advertising, promoting its connection from London to Amsterdam in the run-up to the Olympics.

The brand claims to be the first to integrate real-time comments and photos from Facebook, Twitter and more with “large-scale” advertising, predicting that it will place 4,000 mentions per day onto digital screens around London and the South East

Eurostar launches mobile booking apps

Rail company Eurostar today launched several mobile versions of its online booking service, complete with mobile tickets. 

To cover all bases, Eurostar has launched a mobile optimised website, along with apps for both Android and iPhone. 

Perhaps the most interesting feature though, is that it allows people to book journeys on the go and use their mobile as the ticket.