eurostar

Eurostar claims to be first to integrate social mentions with “large-scale” advertising

Eurostar is to integrate social media mentions with advertising, promoting its connection from London to Amsterdam in the run-up to the Olympics.

The brand claims to be the first to integrate real-time comments and photos from Facebook, Twitter and more with “large-scale” advertising, predicting that it will place 4,000 mentions per day onto digital screens around London and the South East

Eurostar launches mobile booking apps

Rail company Eurostar today launched several mobile versions of its online booking service, complete with mobile tickets. 

To cover all bases, Eurostar has launched a mobile optimised website, along with apps for both Android and iPhone. 

Perhaps the most interesting feature though, is that it allows people to book journeys on the go and use their mobile as the ticket. 

Ten things Eurostar needs to improve online

While looking for ideas for my summer holiday recently, I looked at the Eurostar website, and was disappointed by the poor user experience. 

I’ve listed ten areas where Eurostar could improve online, and which would have a positive effect on its conversion rates…

UK rail websites fail usability test

Thanks to overcomplicated and unreliable websites, two thirds of people were unable to book a rail journey from the UK to European cities.

Just 33% of users in the study managed to complete the task, compared to 98% who tried to book the equivalent flight online. Rail tickets also took nearly twice as long as flights to book. I’ve been looking at a couple of rail websites to see what was so difficult.