Econsultancy

Menu
- Topics
  - Disciplines
  - Trending
  - Sectors
- Best Practice
- Trends
- Training
- More
  - Research Library
  - Training
  - Consultancy
  - Live
  - Connect
Sign In
- Sign in
  
  Email address
  Password
  
  Forgot your password?
  
  Keep me logged in
  
  To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.
  
  Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.
  View our subscription options
  
  Need help signing in?
  
  EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com
Search

eve sleep

Eve Sleep’s CEO on what big brands can learn from a DTC scaleup (and vice versa)

At Econsultancy Live, Eve Sleep CEO Cheryl Calverley spoke to Econsultancy founder Ashley Friedlein about what retailers and big corporations can learn from the D2C model.

Eve Sleep’s Cheryl Calverley: the ‘wise consumer’ brings different expectations to ecommerce

In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.