Evernote

Five tools to take real-time offline

It’s fitting that today is No Email Day since we all had a bit of practice after Monday’s Gmail outages and yesterday’s brief Facebook blip.  Several audible gasps were heard throughout Econsultancy’s offices and it serves as a reminder that today’s marketing and digital media culture is obsessed with being ‘always on.’ 

I was happy to keep plugging away in the browser on my email pitching for Econsultancy’s latest best practice guide because I have installed Gmail Offline, but how many people are aware of its Chrome extension? This got me thinking of the other tricks and tools I use when not connected to stay productive.

How the way our content is being shown has changed

When you post content online, does it have associated calls-to-action? Do you show advertising? Are you sure users are seeing these things?

Unfortunately many users may never see your carefully crafted website, because that is not how they are accessing your content.

Content has stopped being constrained to our sites and we need to adapt.

Four reasons why you shouldn’t become an entrepreneur

Having been involved in five startups, Evernote CEO Phil Libin definitely knows what it takes to be an entrepreneur.

During a speech at TNW 2012 he revealed that 100,000 people sign up to Evernote everyday and the service is rapidly approaching 30m total users.

But while Libin suggested that technology means now is the best time in history to start a business, he listed four popular motivations for becoming an entrepreneur that will guarantee the business fails…