As many anticipated, Google launched major changes to the Google search
experience yesterday. That, of course, set the blogosphere ablaze.
A big topic of debate: the impact of Google Instant on SEO. Not
surprisingly, some believe that Instant is effectively the death of SEO.
Such claims are typical when Google makes big changes, and as always, SEO will simply change — not die. But that doesn’t mean that Instant won’t have a
negative impact on Google’s most valuable stakeholders: AdWords