eye tracking

Eye tracking heatmap on ecommerce website

Are biometrics the future of UX testing and CRO?

Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.

Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.

The top three benefits of qualitative research in UX

Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.

The time and cost of qualitative research is often very small in the ‘grand scheme’ of product development.

Yet it is able to answer the ‘how’ and ‘why’ of which products should be created as opposed to just ‘how much’ attained from quantitative data, therefore yielding highly creative outcomes. 

AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It’s not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It’s not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

The impact of display URLs on PPC campaign performance

It’s something that’s easily overlooked: the impact your display URL has on your PPC campaigns.

What display URLs produce the best results? Which can have a negative impact? Thanks to a small study that was recently conducted, we have some data to consider.

UK public sector websites have room for improvement

Paying council tax can hardly ever be a pleasant experience. Are UK council websites doing their part to make this process as smooth as possible?

In order to find out, Realeyes
ran a test with 54 tax-payers, asking them to pay their council tax
online on 6 different council sites. All participants were eye-tracked
to gain objective measures about the user experience during the tax
payment process. The study identified both good and poor design
elements, wide ranging performance differences between councils and ‘banner blindness’ on some navigational items.