eye tracking

Eye tracking heatmap on ecommerce website

Are biometrics the future of UX testing and CRO?

Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.

Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.

The top three benefits of qualitative research in UX

Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.

The time and cost of qualitative research is often very small in the ‘grand scheme’ of product development.

Yet it is able to answer the ‘how’ and ‘why’ of which products should be created as opposed to just ‘how much’ attained from quantitative data, therefore yielding highly creative outcomes.