Facebook’s massive reach is well-established in the minds of marketers
and business owners, but according to Sociable Labs CEO Nisan Gabbay,
they often “don’t quite get how pervasive the service is in people’s
How pervasive is it? An analysis by his company, which looked at more
than 450m visits to various retail websites, found that more than 50% of
visitors were logged into Facebook while browsing.
What’s more: even
though there was variation of the logged-in percentage across age
groups, well over a third (40%) of middle aged visitors were logged into
the world’s largest social network too.