facebook share

A Facebook share is worth £2.25 to Eventbrite

We can all agree that when someone shares a piece of branded content on Facebook, it’s worth something. But quantifying that value is more difficult.

A Facebook share creates additional exposure for a brand and potentially acts as a vote of confidence among a peer group – but exactly how much does it add to a bottom line?

Eventbrite thinks it has the answer, for its own business at least.