fail whale

Foursquare’s challenge: keeping up

foursquare starbucks offerFoursquare is on a roll. It’s got heathly user adoption and very desirable demos, a growing roster of major brands who want to team up for promotions, and plenty of love from the media (not to mention endless speculation about potential suitors?

Now, the white-hot location-based social service is facing problems very much in keeping with the ones Twitter faced at this stage in its development: scale.  A word that rhymes with both “fail” and “whale”, perhaps the most infamous error page in recent internet memory, and an emblem of how difficult it can be for small start-ups to keep up with rapid growth.