fails

10 ways to suck at social media

There’s no shortage of gurus offering up social media advice, which is why I believe there’s room in the market for an anti-guru. 

I’d like to show you how to be the worst practitioner of the social arts that you can possibly be. If you follow these simple rules, you too can suck at social media. 

Five of my favourite Twitter fails

I love Twitter; I love the way it allows news, opinions and political unrest to zip around the world in a matter of minutes.
 
When that aeroplane successfully landed in the Hudson, the very first mention of it online came not through a major news provider but through Janis Krums twittering. He said: “There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.”
 
Crazy indeed. However, whatever Twitter’s potential for spreading news and views fast, it is undeniably equally good at spreading bitching, scandal and rumour.