fair trade

Q&A: Ethical Superstore CEO Andy Redfern

Andy RedfernAndy Redfern is the co-founder and CEO of online retailer EthicalSuperstore.com, which is based in the North East, and sells a large range of successful fair trade and environmentally friendly products.

Andy was speaking last week at the Thinking Digital conference in Newcastle, you can see his presentations here, and I caught up with him to ask him about the challenges of building the business from scratch, and his advice for other e-commerce startups…