Fallen Hero

Fallen Hero’s responsive website shows improved traffic and conversions

UK based online fashion store Fallen Hero recently launched a new responsive website and has experienced a 143% rise in revenue on tablets alone.

We humble lot at Econsultancy have been trumpeting responsive design as the key way for ecommerce to capture the fast increasing mobile and tablet owning market for a while now, and many brands are reaping the rewards already.

Let’s take a deeper look at one of the newest additions to the responsive design club, and then see if the rest of the stats back up our claims.