Let me start by saying that social media isn’t all about collecting the most fans and followers. Having 1m ‘likes’ means nothing if you aren’t engaging with them in some way other than spouting marketing messages.
But even so, that doesn’t mean it isn’t fun to look at which brands have managed to build the biggest following across the major social networks.
The latest update of eDigitalResearch’s Social Media Benchmark assesses how more than 100 of the UK’s top retail organisations by revenue are using Facebook, Twitter, Google+ and Pinterest and how successful they have been.
Here’s a summary of some of the results…