FAQs

Are these the best FAQs in the world by LINGsCARS?

FAQs can be found on many websites and typically they are presented in standard text format.

Maybe there is a suggestive search facility to aid the visitor’s ability to find relevant answers quickly and efficiently. 

But what if you wanted to make your FAQs more memorable, more unique and provide a reason for your visitors to use these rather than picking up the phone and asking customer services a question?

Enter stage left LINGsCARS and what are labelled “The best FAQs in the world!”

Customer service: the move to ‘help yourself’

In this post I’ll be looking at the growing importance of self-service. I’ll look at some brands that do it well, and some that don’t, and offer advice as to what self-service entails.

Research recently carried out by Zendesk indicates that over 50% of customers want self-service and 67% prefer self-service to speaking to someone.

Combine this with the fact that self-service is cheaper than web chat, which itself is significantly cheaper than a running a call centre, and it’s definitely a trend we’ll see continue online.