Farfetch, the luxury marketplace, has bucked retail trends this year, seeing lucrative results from its online strategy.
Do you ever find yourself in desperate need of designer clobber? If so, Farfetch recently a solution for the ultimate #firstworldproblem – a super-fast delivery service for luxury fashion.
Launching in partnership with Gucci, F90 promises to hand-deliver Gucci clothes and accessories within 90 minutes, all thanks to a team of dedicated couriers.
Stephanie Horton, CMO of ecommerce platform Farfetch, will be speaking at this year’s Festival of Marketing.
Ahead of the event next week, I sat down with her to talk a little about Farfetch’s branding strategy and what makes it so unique.
Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.
Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.