fashion and beauty

The three biggest challenges in influencer marketing

The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.

It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. 

But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. 

13 unmissable digital marketing stats from the past week

‘Every accomplishment starts with the decision to read the weekly Econsultancy digital marketing stats round-up,’ is probably my favourite quote of all time.

It should be yours, too, if you want to be the next Bill Gates or Mark Zuckerberg. 

This week we’ve got some delightful digital marketing stats for you, from content marketing salaries to the rise of video, to poor ad viewability, shunned smartwatches, Six Nations rugby and much more.