fashion

diesel-website

Diesel’s new loyalty scheme makes everybody an influencer

The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to be thinly spread – and the cost of advertising across platforms from Google to affiliates is increasing, often prohibitively so.

Will American Apparel rediscover success with relaunch?

Back in 2016, US retailer American Apparel filed for its second bankruptcy deal in two years. It marked the end of a tumultuous run for the brand – one marred by controversy over sexually-charged campaigns and rumoured corruption.

Fast forward 18 months, and the retailer is back with a new owner and a brand-new identity. Well, sort of…