feature filtering

How etailers can make January sales easier for customers

Most online retailers have some kind of sale on at the moment, but some sites make it easier than others for customers to browse the sale items painlessly. 

Rather than providing long lists of sale products, customers need sorting and filtering options so they can hone their product search and find a bargain without too much effort. 

I’ve been looking at some examples of January sales and filtered navigation from e-commerce sites… 

Tips for filtered navigation in e-commerce

While some customers will arrive at an e-commerce site with a clear idea of what they want, more will prefer to browse, so it is important to accommodate this user behaviour and make browsing for products as easy as possible. 

Providing effective and relevant filtered navigation can make a huge difference to the customer experience; it reduces the amount of cognitive effort required of visitors, and makes it more likely that they will find a product that suits them. 

I’ve been taking a look at how some UK e-commerce sites handle filtered navigation (or feature filtering, faceted navigation, whatever you want to call it), and providing a few tips…