features

Etsy: how much social is too much?

Online businesses face many challenges these days. Internet users are
more sophisticated, and more demanding. And in many markets, they’re
also very social.

Thanks to the popularity and ubiquity of services like Facebook and
Twitter, that means many website owners are compelled to find ways to make their
sites more social.

However, going social isn’t always easy, and it comes with plenty of risks…

15 desirable features for ‘Twitter Pro’

15 desirable features for TWITTER PROOn April Fools’ Day earlier this year Twitter’s Evan Williams tweeted: “There is no Twitter Pro.” That might have been true then, as it is now, but do you seriously think that this won’t happen at some point in the future?

For me, the question is simply about when Twitter will launch ‘Pro’, and what kind of features and tools we can expect to see, in return for a fee.

I don’t think for one minute that the firm will suddenly turn around and tell all businesses that they have to pay, but rather that they can upgrade to a better service if they choose to do so. The 37signals model is perhaps the most likely charging scenario, where you have a range of price plans to sign up to.

So what kind of tools and features might convince a business to upgrade to Twitter Pro? Here’s a braindump of the things I’d like to see, and in no particular order…