Federal Trade Commission

What advertisers need to know about the FTC’s new guidance on native ads

With ad blockers here to stay, publishers and advertisers have rushed to develop new ways of reaching consumers online.

One of the fastest-growing alternatives to traditional digital advertising is native advertising.

Some publishers now earn significant percentages of their revenue from native ads, and there’s no evidence that interest in and adoption of native ads will wane any time soon.

If anything, growth in the use of native ads will only accelerate in 2016.

How to create and manage brand advocates

While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans.

Fans who are willing and able to dedicate their own time to support a brand online, or in person.

FTC: Google search bias is a part of innovation

Has Google altered its algorithm to favor its own properties in vertical search results?

Numerous publishers which now find themselves competing with the search engine they rely on for valuable traffic have accused Google of doing just that. Some in the industry have even petitioned antitrust regulators to look into the matter.