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Four great B2B company Instagram accounts & why they work so well

According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.

Learn from FedEx and turn a social media ‘fail’ into a huge win

If you’re reading this, you’re most likely a marketer – and you’ve probably seen FedEx’s addition to the ‘super fail’ hall of fame from late last year.

If not, click through to watch the video clip uploaded to YouTube in December by an unhappy customer.

In it, a FedEx ‘guy’ is clearly seen throwing a new computer monitor over the gate of the man who ordered it. He returned home, wondered why it was broken and uploaded a security video of the incident. Then all hell broke loose.