Festival of Marketing

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What’s next for #ThisGirlCan?

#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result.

AXA PPP’s Head of Digital on the challenge of creating a trusted health tech brand

From fitness trackers that monitor our heart rate and physical activity, to smartphone apps that assess our quality of sleep or help us keep tabs on our mental health, more and more of us are using technology to store and track health data.

The existence of this type of technology is an important step towards giving consumers more control over their own health and wellbeing, and in many cases dramatically improving their quality of life.