Festival of Marketing

OVO energy

OVO Energy on change management and digital transformation

Back in January, OVO energy acquired SSE Energy Services (SSE plc’s household energy and services business). The merging of their marketing and communications teams has been a story of success thanks to a period of digital transformation with help from Optima. As a result, OVO has been able to deliver enhanced customer experiences and foster a more collaborative, creative in-house environment.

Tesco FOM

Tesco on experience and purpose during a pandemic

This year, Tesco was named as the Brand of the Year winner at the 2020 Marketing Week Masters awards. On day four of the Festival of Marketing 2020, Marketing Week editor Russell Parsons spoke with two prominent figures from the company – UK CEO Jason Tarry and group CCO Alessandra Bellini – about Tesco’s journey to recovery from 2014 to now, and its strong performance during Covid-19.

The customer experience challenge

How BMW, Direct Line Group and O2 are rising to the customer experience challenge

On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for Direct Line Group, and Tete Soto, Transformation Director for O2. Each panellist explored how their company is responding to the customer experience challenge of a pandemic.

ella d'amato not on the high street

How Not on the High Street is thriving through search insights and SME agility

Ella d’Amato is Chief Commercial and Marketing Officer at Not on the High Street, the ecommerce marketplace that supports 5,000 small creative businesses in the UK. She appeared at the Festival of Marketing to discuss how the pureplay reacted to the coronavirus crisis and relied on the agility of partners to innovate new products and expand into new categories.