festivals

Glastonbury is Europe’s best festival: does it have the best website?

Glastonbury Festival begins in earnest today, with music finally getting underway on the main stages, culminating in a headline performance from Arcade Fire on the Pyramid Stage.

Obviously all those lucky festival-goers will actually have been soaking up the atmosphere on Worthy Farm since Wednesday morning, but it’s not until today that things really begin to heat up.

After a run of five consecutive festivals I was unable to attend Glastonbury this year, but that obviously hasn’t stopped me from browsing its website for regular updates.

Therefore I was pleasantly surprised when it ditched its old site and opted for responsive a few weeks ago.

This has inspired me to drown my sorrows by looking at how other festivals stack up online.

How brands can make the most of corporate sponsorship

With Summer now here, brands need to be clear on how they can get more out of event sponsorships.

Typically, brands stick to reaching consumers on the ground. At Glastonbury 2013, mobile network EE targeted throbs of sweaty music-lovers by offering them a free 3G connection, courtesy of their own Wi-Fi tractor.

Also at Glastonbury 2013, another brand, Southern Comfort, created Juke Joint, an on-site music venue that mimicked the ambience of a New Orleans bar.

Both EE and Southern Comfort went above and beyond handing out free samples. Though their tactics landed them a fair amount of coverage, they were still only interacting with festival goers on the ground.