film websites

Is it dawn of the dead for official movie websites?

The very first experience of the internet I ever had was visiting an official movie website. 

In 1997, via a dial-up connection at my girlfriend’s parents’ house and supervised by her pale older brother, I typed in a URL I found in Empire magazine: www.austinpowers.com

It looked exactly as you’d imagine. A static image of Austin Powers with whatever character Liz Hurley played in it (again this was 1997), along with a couple of Flash enabled games, a few still images and the odd ‘high quality’ screensaver. 

I doubt there was a trailer. If there was, it would have taken three hours to load.

Unfortunately 17 years later things haven’t really improved. Even in this age of parallax scrolling and HTML5-festooned web experiences, most official movie websites are still clunky and follow exactly the same template…