Last week New Look announced a 79% increase in online sales in the three months leading up to June.
Ecommerce currently accounts for 10% of New Look’s overall revenue, but that figure could well increase if online sales continue to show such strong growth.
The increase in online sales is attributed to a number of factors, including a revamped website, upgrades to its iPhone app and an expanded click-and-collect service.
Such a massive boost in sales is obviously worth investigating, so here’s a roundup of some of the factors that New Look gets right on its desktop and mobile platforms. And I’ve also flagged up a few areas that could potentially be improved on.