We’re not going to gush any more, but we thought our readership might be interested to hear from agency and client, as to the process of redesign. What were the hopes, fears, successes, failures? How did the tender process go down? What happens next?
Attempting to answer some of these questions, I’ve been talking to Carly Heath, Marketing and Press Officer at Colston Hall, and Graeme Swinton, Creative Director at Palace.
Every so often, whether you work in digital or not, one visits a website and gets a slap across the face. One dawdles for a moment, scrolling around and wondering how web design has come so far in such a short period of time.
Colston Hall is one of these websites. OK, it’s a fairly sizeable concert hall in Bristol, England, but still, it’s in the arts sector, this isn’t meant to be so slick, right?
Looking at comparable venues (e.g. York Barbican, Newcastle’s Metro Arena) Colston Hall is way ahead, it’s in the future. Other small and medium arts spaces are going to have to catch up, or miss out on maximising ticket sales.
Building an ecommerce product database to satisfy your target consumer requires three disciplines in order to get it right: usability, the use of filters and naming convention.
In this context to ‘satisfy’ is to display navigation in an intuitive manner, to use navigation techniques to compliment the buying process, and to name category titles your consumers recognise and understand.
This topic normally falls into the ‘too hard’ category, and is driven by legacy product database systems with little or no flexibility. If you have the time, and the infrastructure to manage the database from the perspective of the consumer experience, then work to these disciplines.