Webinar Recording Feedback? We would like to hear your thoughts, please click here to take our short survey. Related Resources Report: Digital Transformation in the Financial Services and Insurance Sector Report: 2017 Digital Trends in Financial Services and Insurance Report: Financial Services and Insurance Internet Statistics Compendium Report: Financial Services and Insurance – Digital Trends and […]
Klarna works with retailers such as Topshop, handling customer payments and providing ‘pay over time’ and ‘pay after delivery’ services.
We caught up with Product Director Mat Perkins to find out more about his role.
(If you’re after a new role yourself, check out the Econsultancy jobs board)
The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors.
Customers are demanding the brilliant experiences they see with service providers in other industries and this is putting pressure on companies in the FSI sector to respond. New entrants are coming into the market with services built around a more mobile-friendly interface which focuses on delivering superior customer experiences.
Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products.
To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching Digital Transformation in Financial Services, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors.
Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.
Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don’t have to walk such a fine line when championing transparency and fairness.
What are the priorities for financial services marketers in 2017?
Econsultancy’s Digital Trends in Financial Services and Insurance report, in association with Adobe, attempts to answer this question and a variety of others.
Sarah Watts-Read is Digital Marketing Manager at Currency UK.
So, what is it like working in digital in a regulated industry and within a relatively small team?
Let’s find out…
Back Me Up is an insurance company and app for 17-49 year olds.
The service is a masterpiece of marketing and design for younger customers.