Mobile is massive for the gambling industry, and will become ever more important in the coming years.
According to their respective investor reports, Gala Bingo’s mobile penetration has increased from 18% to 45% in just one year, while mobile gaming now represents 35% of Paddy Power’s and and 27% of William Hill’s online revenues.
For those brands hoping to grab a bigger slice of this mobile gaming growth, user experience is all important, which is where our Improving Mobile Casino Performance report comes in.
The research, carried out in association with IGT, was based on expert UX reviews across more than a dozen mobile casino sites along with in-depth interviews with mobile casino operators.
Here are four UX tips from the report…