Four user experience tips for mobile casinos

Mobile is massive for the gambling industry, and will become ever more important in the coming years. 

According to their respective investor reports, Gala Bingo’s mobile penetration has increased from 18% to 45% in just one year, while mobile gaming now represents 35% of Paddy Power’s and and 27% of William Hill’s online revenues.

For those brands hoping to grab a bigger slice of this mobile gaming growth, user experience is all important, which is where our Improving Mobile Casino Performance report comes in. 

The research, carried out in association with IGT, was based on expert UX reviews across more than a dozen mobile casino sites along with in-depth interviews with mobile casino operators.

Here are four UX tips from the report…

Apps do not equal money: fools gold revealed

App findability is a major problem for new app releases. The Holy Grail is to get into the top 25 list on the app store.

Unfortunately, to get into that listing, you need to be downloaded 40,000 times a day! It’s time for a new approach.

20+ stats you might not know about user search behaviour

One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing.

In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, there seems to be a distinct lack of research which looks from the other side of the fence at how we use search as internet users.

Best practice is extremely important, but so is understanding how people are actually using search engines.

So I jumped at the chance to check out some recent research out by Performics and ROI Research, where they had surveyed people’s motivations and behaviour when using search engines. The data is US-based, but in my opinion reflect trends that are globally applicable.