Firebox

Voucher codes: the rule rather than the exception

That guy you stand behind at the supermarket checkout, while he clumsily thumbs through endless loose vouchers and causes a tailback four trolleys long at 11:30pm… that’s me.

That party of four, sat at the table of a popular pizza chain restaurant scrolling up and down their smartphones trying to find an online voucher for 50% off while the waiter patiently awaits our order… that’s my party of four.

How ecommerce site Firebox made the move to responsive design

Gifts and gadgets e-tailer Firebox recently underwent a major site redesign as it joined the steady trickle of ecommerce players that have adopted responsive design.

Responsive design is generally seen as the best way of delivering a consistent user experience as the size and usability of internet enabled devices becomes ever more diverse, yet it’s notable that smaller retailers have been much quicker to embrace the technology than big name brands.

So to find out more about why Firebox went responsive and the processes involved in making the move, I spoke to creative director Aaron Buckley…

11 useful examples of copywriting for product recommendations

All ecommerce sites could benefit from having product recommendations, with research showing that they can potentially increase revenue by up to 300%, improve conversions by 150% and help boost the average order value by 50%.

However, the precise format varies from site to site and should be tested to make sure it’s converting the maximum number of customers.

The copywriting needs to fit with the brand identity and it’s also important to strike an emotive chord and pique the customer’s interest.

This isn’t an easy task considering the fact that you generally only have room for about three or four words, but there is still a great deal you can do with the limited space.