Firebug

Load time: coming soon as a Google ranking factor?

Google’s algorithm looks at a significant number of ranking factors when it decides where a site should be in the SERPs. These ranking factors, and the weight they’re each given, change over time.

Last week at PubCon, Google’s Matt Cutts revealed a new ranking factor that may debut in 2010: page load time.

Speed up your site with Google Page Speed

With broadband internet connections so prevalent around the world, it’s easy for web designers and developers to get a little bit lazy when it comes to optimizing the pages they create or that their applications generate.

After all, a broadband connection is usually pretty forgiving and can even render certain best practices and good habits entirely unnecessary.