FirePond

Google loosens up on trademarks

Google announced yesterday that it is going to open up restrictions on
trademarked terms in its advertising. Now brands can mention
trademarked names in their advertising — both positively and
negatively.

Google has been slowly easing standards on its advertising for months,
as companies have been bidding less on keyword search terms and the
economy has forced margins ever slimmer. Google’s decision on trademarks will increase its earnings potential on key words, and is already upsetting companies who fear for their trademarks.