Q&A: Will Critchlow on the future of search

Will Crtichlow founded Distilled with Duncan Morris in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. 

We enjoyed his presentation at last year’s Future of Digital Marketing conference so much that we invited him back to speak at tomorrow’s event. 

I’ve been asking Will for a quick preview of his presentation, and his views on the future of search, and more broadly, the direction that Google is taking as a company.