Foot Locker

Nutella gets us out of bed through Facebook

Valentine’s gets a brief mention in the midst of chocolate, watches and shoes in our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three companies – The Swatch Group, Foot Locker and Ferrero International known for the popular chocolate spread, Nutella – as analyzed by the team at the Dachis Group.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

USA Basketball team scores big for Foot Locker

This week it’s all about sports and whiskey on our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on two well-known brands – Olympic sponsoring footwear specialist and a drinks distributor – as analyzed by Stephanie Fuller of the Dachis Group team. 

We’ve also taken a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Olympics and Christmas emails hit our inboxes this July

Even though summer is here, the volume of promotional emails sent by retailers is at an all time high. According to marketing software company Responsys, retailers sent an average of 16 emails in July. This is an increase of more than 18% year-over-year.

But what is driving the type of content they are sending out? A strange mix of Olympics and Christmas appear to be the big hitters last month.