Seven creative examples of social content in football
Most football clubs have a social media presence and the channel accounts for anything between 5-20% of the total value generated for sponsors by top European clubs.
The best social media stories & campaigns from July 2018
As the sunshine in the UK continues into what feels like it’s 656th day, social stories and campaigns continue to keep us entertained!
Here are some of the best from July 2018 – featuring Nike, Facebook, The World Cup, William Hill and more…
What product marketers can learn from the World Cup VAR debate
You may have noticed: there’s a World Cup on.
In among the pile-ons, the theatrics and the crunching sound of humble pie being eaten by the naysayers of a World Cup being held in Russia, the hottest topic has been the introduction of a new technology. VAR. (Video assisted referees). If you’ve managed to avoid the subject see this handy link for an explanation.
In many ways, the VAR story at this World Cup encapsulates the myths and misunderstandings around how new technologies come to take their place in our lives.
Six of the best footballers on social media
Football (or soccer for those reading in the US) is by far the most popular and widely watched sport in the world and the sport’s top-tier talent are now expected to present themselves as brands and brand ambassadors outside of the white lines on the pitch.
Could David Beckham’s Miami be the world’s first digital team?
Yesterday, after four years of hurt, David Beckham’s “dream” of owning a Major League Soccer (MLS) team came to fruition.
Ever since the twilight of his time at L.A. Galaxy the former England captain has been open about his plans to return the U.S. game as an owner: he now leads a consortium who aim to establish a franchise in a city that has been without a soccer team for over a decade.
How mobile apps can shape the Premier League fan & player experience
At Econsultancy we’ve been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).
After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.
Six cool things about Leicester City FC’s new website
Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester’s digital sports agency partner Seven League, to find out more.
Let’s start with a bit of background and then look at six cool things about the site.
How Premier League club websites are changing: A Swansea and Stoke case study
The football season is well and truly under way and very happy am I.
If you’re a football fan or a fantasy football obsessive, you’ll be more than familiar with Premier League and football club websites, and how some have improved immeasurably over the past couple of seasons.
Can Southampton FC break the hegemony of crap football websites?
I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.
The stereotypical Premier League club website would have a big interstitial with a button to ‘enter site’, then a clunky UX that’s too busy, not mobile-friendly, or both.
Copa100 and Euro 2016: The best and the worst brands on social
Here I compare some of the best and worst brand tweets I’ve seen during Euro 2016 and the Copa America.
It’s a simple but instructive comparison, showing that brands can’t succeed on social simply by sponsoring an event.
10 grin-inducing digital marketing stats we’ve seen this week
We’ve got stats full to the brim with fun this week.
From Snapchat to SEO in financial services, from the UK’s EU referendum to declining app usage.
We’ve plenty of diagrams, charts, graphics and visualisations, too.
Euro 2016 digital campaigns: So far, so uninspiring
Another tiring maelstrom of tournament advertising is upon us.
Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.
TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.