With Black Friday and Christmas on their way there is plenty to keep marketers’ minds distracted. But come the new year the problem of ad blocking is going to be more prevalent than ever.
I caught up with Forbes’ European managing director, Charles Yardley, to find out how the publisher moved toward a native content revenue model and why it chose to go down that route.
Audiences for brands grew by 20% in Q4 2013 and brand tweets that included pictures and content links generated the most engagement.
During Q4 2013, the top 100 brands according to Interbrand averaged 210 engagements per tweet when they added a picture link.
This comes from the latest research by Simply Measured, analysing the Twitter activity of brands listed in the Interbrand 100, compared with the Forbes 100 Best Small Companies in America.
Here’s a look at the research along with some recommendations for brands on how to increase their engagement.
When it comes to digital publishing sales, it seems like many publishers are questioning whether the product they have — the standard banner ad — is what they should be selling.
Last month I wrote that 2013 would be the year of “premium programmatic,” where LUMA map companies who make their living in real time bidding turn towards the guaranteed space, where 80% of digital marketing dollars are being spent.
My recent experience at Digiday Exchange Summit convinced me that this meme continues — with an important distinction: “Premium programmatic” is not about bidding on quality inventory through exchanges. Rather, it’s about using technology to enable premium guaranteed buys at scale.