Despite big data investments, retailers struggle with inventory issues

Retailers are collecting more data than ever, but putting that data to good use is apparently proving to be more challenging than many anticipated.

According to a study conducted by IHL Group for DynamicAction, retailers around the world lost well over half a trillion dollars in the past year due to out-of-stock inventory.

That’s a jump of nearly 40% from 2012. At the same time, they lost just under $500bn due to overstocks, an amount nearly a third greater than in 2012.

The top four applications of Big Data in marketing

Marketers live in a world that is creating 2.5 exabytes of data each and every day.

This provides both a challenge and an opportunity to marketers. How can they process and harness big data in faster and more innovative ways to deliver deeper insights and improved business performance?

How can you predict next year’s website traffic?

Last week one of our enterprise subscribers asked about how best to estimate future traffic levels, and I thought I’d answer the question by way of a blog post. 

There are eight areas that I think you can focus on, to try to figure out whether traffic levels are likely to rise, fall, or stay the same.

I am thinking out loud here, so if you have any better methodologies then please leave a comment below!