forrester

Forrester says Facebook is failing marketers. Here’s why I disagree

This week saw the release of a controversial report from Forrester, claiming that ‘Facebook is failing marketers’. In an open letter to Facebook CEO Mark Zuckerberg, analyst Nate Elliot asked why Facebook ads were delivering so little return for many advertisers. 

Could it be because most advertisers on Facebook don’t know what they’re doing?

Before I get into this, I want to point out that I’ve seen plenty of excellent marketing and effective advertising on Facebook.