Q&A: FoundersCard CEO Eric Kuhn on marketing to entrepreneurs

There is something of a boomlet happening in American entrepreneurship right now. As the U.S economy has begun to rebound, public officials from New York Mayor Bloomberg to President Obama have championed the effects that small businesses have on the greater economy. And one new startup that launched in New York this year is well placed to benefit from that growth. FoundersCard is a new benefits program exclusively aimed at entrepreneurs.

FoundersCard launched in January and so far has about 2,000 entrepreneurs signed up worldwide, providing them with the kinds of benefits usually reserved for high rollers at large companies. I caught up with founder Eric Kuhn to discuss marketing to founders and how his shiny metal card helps increase business.