free content

Will the iPad usher in a “post-scroll era”? Gawker’s a convert.

Publications large and small are looking to the iPad as a way to revolutionize digital content consumption. But one potential flaw in their iPad strategy is the issue of price. Many publishers are charging for their newly revamped mobile products, sometimes prohibitively.

However, many lessons from iPad design apply to products outside the mobile market. The iPad is proof that the presentation and navigation of digital content can be much better. And as Gawker is hoping to prove in the near future, improving the digital experience doesn’t have to be a cost passed on to the consumer.  

The economics of free web content

It is the hot topic in media circles: should news organisations give away their content on the web for free? This week saw a few posts by influential bloggers and media commenters on the subject. Here’s a round-up.