Publications large and small are looking to the iPad as a way to revolutionize digital content consumption. But one potential flaw in their iPad strategy is the issue of price. Many publishers are charging for their newly revamped mobile products, sometimes prohibitively.
However, many lessons from iPad design apply to products outside the mobile market. The iPad is proof that the presentation and navigation of digital content can be much better. And as Gawker is hoping to prove in the near future, improving the digital experience doesn’t have to be a cost passed on to the consumer.