10 loyalty-building strategies for customer retention
Ongoing profit from a customer’s lifetime value is generally much higher than any one single transaction.
However in order to achieve higher customer lifetime values (CLV) you need to have some strong customer retention strategies.
If you do this, you’ll also find that it’s much cheaper to retain a loyal customer than it is to constantly acquire new ones. 82% of companies asked in our Cross Channel Marketing report agree that customer retention is cheaper than acquisition.
Customer retention is a must for any business where its goals are for long-term success. Here are some of the ways that you can achieve this.