It’s probably no surprise that the blogosphere caught fire when the FTC officially announced rules meant to regulate blogger payola and social media endorsements. And it’s probably no surprise that, by in large, some of the blogosphere’s most prominent voices found plenty to criticize in the FTC’s efforts.
And for good reason. Because no matter how well-intentioned the FTC’s regulations may be, they’re going to be pretty darn difficult to enforce. After all, it appears that the rules would cover activity on plenty of websites and the number of people who could potentially violate them is astronomical. If you live in the United States and can set up a blog or post an affiliate link somewhere, you could conceivably qualify for an “educational” experience courtesy of the FTC.