freemium

What caused the daily digest email wars?

The Financial Times has launched a daily digest email called First FT.

I’ve noticed a retro trend for daily and weekly digest emails from publishers, with Quartz‘ version regularly cited by digital folk as the first thing they read in the morning.

Here’s why email is enjoying a bit of a resurgence. I’ve included some examples of other publishers and their daily digests.

The rise of freemium apps

The freemium model is in the ascendancy when it comes to apps.

Paid apps peaked in 2013 according to Jon Reynolds, CEO of SwiftKey. SwiftKey provides an app bringing smart prediction technology to your mobile keyboard and, indeed, has itself gone down the freemium route.

The app used to cost $4 and was consistently in the paid charts, now it’s free to download, with in-app purchases available.

So, what are the reasons for and consequences of the rise of freemium apps?

10 tips for B2B freemiums

Making money providing a free online service is still the sexiest option for many entrepreneurs and business owners, but generating revenue by charging users is increasingly sexy too.

As such, it’s no surprise that in recent years many companies have sought the best of both worlds through the so-called ‘freemium’ model.

Why Twitter should charge its users

Twitter seems to be moving towards a ‘walled garden’ model, with hosted ads. But is there another way forward?

As recently reported here on Econsultancy, Twitter’s API is ‘evolving’. It’s already removed personal Twitter feeds from LinkedIn, and is threatening to revise the terms of its API so that third parties like Tweetbot and Tweetie can no longer replicate its core experience on their sites. 

Some commentators see this as a move towards a ‘walled garden’ model, like Facebook’s, where people must use Twitter’s own sites or apps to access the core experience.

Once there, they’ll be obliged to put up with whatever ads Twitter sees fit to host. The strategy gives Twitter full control over the format of advertising, and also the option to integrate more added-value stuff (games, e-commerce etc). 

Consumable goods dominate mobile games: report

While the business of virtual goods has probably been popularized most by social games such as Farmville, the mobile market for virtual goods has developed into a lucrative space for mobile games as well.

There’s a good reason for this: charging for a mobile game itself has become increasingly difficult for many game developers, and virtual goods offer one of the best ways to implement a freemium model.

According to mobile ad network Flurry, as of June 2011, well over half (65%) of the revenue for top-grossing games in Apple’s U.S. App Store was generated by freemium games. Just six months earlier, 61% of revenue was generated by paid games.

Spotify’s new freemium: a little less ‘free’

The internet has popularized the freemium model like no other channel,
but building a successful business on this model can be quite a
challenge.

One company that has succeeded: Spotify, the Swedish company that has become Europe’s most popular music streaming service.