freemium

What caused the daily digest email wars?

The Financial Times has launched a daily digest email called First FT.

I’ve noticed a retro trend for daily and weekly digest emails from publishers, with Quartz‘ version regularly cited by digital folk as the first thing they read in the morning.

Here’s why email is enjoying a bit of a resurgence. I’ve included some examples of other publishers and their daily digests.

The rise of freemium apps

The freemium model is in the ascendancy when it comes to apps.

Paid apps peaked in 2013 according to Jon Reynolds, CEO of SwiftKey. SwiftKey provides an app bringing smart prediction technology to your mobile keyboard and, indeed, has itself gone down the freemium route.

The app used to cost $4 and was consistently in the paid charts, now it’s free to download, with in-app purchases available.

So, what are the reasons for and consequences of the rise of freemium apps?