Twitter seems to be moving towards a ‘walled garden’ model, with hosted ads. But is there another way forward?
As recently reported here on Econsultancy, Twitter’s API is ‘evolving’. It’s already removed personal Twitter feeds from LinkedIn, and is threatening to revise the terms of its API so that third parties like Tweetbot and Tweetie can no longer replicate its core experience on their sites.
Some commentators see this as a move towards a ‘walled garden’ model, like Facebook’s, where people must use Twitter’s own sites or apps to access the core experience.
Once there, they’ll be obliged to put up with whatever ads Twitter sees fit to host. The strategy gives Twitter full control over the format of advertising, and also the option to integrate more added-value stuff (games, e-commerce etc).