French Connection

How French Connection can improve its multichannel promise

French Connection announced this week that almost a quarter of its sales took place online in 2014.

Ecommerce represents 23% of its total retail revenue, which is 20% up from the previous year and as also reported in InternetRetailing 24% of all orders were fulfilled using its click and collect service. This follows its recent investment in multichannel services, from the website platform to the warehouse.

Lets take a look at French Connection and examine how the retailer can improve its multichannel standing, paying particular attention to delivery, returns, mobile and social customer service.

Marketers on Chatroulette: Is this a good idea?

Do you have a ChatRoulette strategy yet? More than a few brands have been dipping their toes into the murky waters of the NSFW video chatting site that has been doubling in popularity lately.

And while tapping into a rapidly growing audience may be tempting, brands should ask themselves a question before trying out any new medium — especially one with a shady reputation. What do they hope to get out of it?