FreshGuide

Publishers, group commerce and private sales: a match made in heaven?

Yesterday, Sugar Inc., an online publisher focused on women’s media,
purchased FreshGuide, a group buying startup similar in nature to
Groupon.

According to Sugar Inc. CEO Brian Sugar, the purchase was a no-brainer for his media company:
We believe the winning business model for next generation media
companies must include diverse revenue streams…we believe that
FreshGuide will provide local advertisers the ability to advertise to
Sugar’s large audience in a high-quality and cost-effective manner.